Back to School Promotion to Finally Launch on Wednesday?

apple bts 2010
Last year's Back to School promo

For the third time in the past four weeks, we're hearing rumors of the imminent launch Apple's Back to School promotion. The first claim expected the promo to kick off the last week of May as it had in previous years. Then, WWDC was listed as the possible launch day. Both dates have come and gone with no mention of Apple's popular promotion.

Now, @Chronicwire, the same source as the MacBook Air rumor, claims that Back to School is going to kick off on the same day.

LEAK: Apple Store displays will be updated Tuesday night for the Back To School promo, starting Wednesday, alongside the new MacBook Airs.

We've also heard whispers, as has 9to5Mac, about the Tuesday night visual refresh at Apple retail stores, but haven't had any confirmation on the contents.

@Chronicwire is a relatively new source for Apple information, though its believed they do have legitimate sources for information. We'll find out on Wednesday. The Back to School promotion typically offers students a free iPod with any Mac purchase.

Popular Stories

m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...
iOS 26

Apple Releases iOS 26.3 and iPadOS 26.3

Wednesday February 11, 2026 10:07 am PST by
Apple today released iOS 26.3 and iPadOS 26.3, the latest updates to the iOS 26 and iPadOS 26 operating systems that came out in September. The new software comes almost two months after Apple released iOS 26.2 and iPadOS 26.2. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. According to Apple's release notes, ...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
iPhone 16e Bottom Crop

Apple Reportedly Unveiling a New iPhone Next Week

Tuesday February 10, 2026 1:51 pm PST by
Apple plans to announce the iPhone 17e on Thursday, February 19, according to Macwelt, the German equivalent of Macworld. The report said the iPhone 17e will be announced in a press release on the Apple Newsroom website, so do not expect an event for this device specifically. The iPhone 17e will be a spec-bumped successor to the iPhone 16e. Rumors claim the device will have four key...
Apple Logo Black

Apple Acquires New Database App

Wednesday February 11, 2026 6:44 am PST by
Apple acquired Canadian graph database company Kuzu last year, it has emerged. The acquisition, spotted by AppleInsider, was completed in October 2025 for an undisclosed sum. The company's website was subsequently taken down and its Github repository was archived, as is commonplace for Apple acquisitions. Kuzu was "an embedded graph database built for query speed, scalability, and easy of ...

Top Rated Comments

garylapointe Avatar
192 months ago
Way overdue for a MacBook Refresh...

It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

Gary
http://GarySaid.com/
Score: 4 Votes (Like | Disagree)
192 months ago
It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

i was thinkin.. what if the wednesday rumor is indeed true and apple releases the new macbook air, but it will be named just macbook. the poly macbook seems out of place now with the air and pro having overlaps with it. the only thing apple could do with it now, is to either refresh it with sandy bridge and drop the price another $100 or so, or redesign it to have a thinner poly (or carbon) body, and add the black option again
Score: 3 Votes (Like | Disagree)
nightfly13 Avatar
192 months ago
I doubt iPads will be included

Even though I hope they do include iPads with the $199 rebate program, I doubt they will, because supply is still tight. I'm just using my imagination, but why didn't they include iPads last year? Likely because they were still selling as fast as they could make them. Same situation this year, so I'm preparing myself not to be disappointed when iPads aren't included.

Too bad, since I'm in the market for an iMac and and iPad 2, and have been waiting for this..

Do we have confirmation that the 14-day grace period is confirmed to work? Did someone do that last year and get the deal?
Score: 3 Votes (Like | Disagree)
192 months ago
I hope so. I'm tired of waiting.

Exactly, have been waiting so long :mad:
Score: 3 Votes (Like | Disagree)
192 months ago
I think the 2011 Back to School Promotion has officially replaced the old "PowerBook G5 this Tuesday" meme.
Score: 2 Votes (Like | Disagree)
DCJ001 Avatar
192 months ago
"to finally"?

I finally, he finally, you finally, we finally, they finally?

Since when is finally a verb?
"Finally" is not a verb.

Back to School Promotion to (Finally) Launch on Wednesday?

If someone explains the English language to you over and over and over again, you might finally understand it.
Score: 2 Votes (Like | Disagree)