Back to School Promotion to Finally Launch on Wednesday?

apple bts 2010
Last year's Back to School promo

For the third time in the past four weeks, we're hearing rumors of the imminent launch Apple's Back to School promotion. The first claim expected the promo to kick off the last week of May as it had in previous years. Then, WWDC was listed as the possible launch day. Both dates have come and gone with no mention of Apple's popular promotion.

Now, @Chronicwire, the same source as the MacBook Air rumor, claims that Back to School is going to kick off on the same day.

LEAK: Apple Store displays will be updated Tuesday night for the Back To School promo, starting Wednesday, alongside the new MacBook Airs.

We've also heard whispers, as has 9to5Mac, about the Tuesday night visual refresh at Apple retail stores, but haven't had any confirmation on the contents.

@Chronicwire is a relatively new source for Apple information, though its believed they do have legitimate sources for information. We'll find out on Wednesday. The Back to School promotion typically offers students a free iPod with any Mac purchase.

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
m4 macbook air pink

Apple Now Selling Refurbished M4 MacBook Air Models

Friday June 13, 2025 3:34 pm PDT by
Apple today added M4 MacBook Air models to its refurbished store in the United States, making the latest MacBook Air devices available at a discounted price for the first time since they launched earlier this year. Both 13-inch and 15-inch MacBook Air models are available, with Apple offering multiple capacities and configurations. The refurbished devices are discounted by approximately 15...

Top Rated Comments

garylapointe Avatar
183 months ago
Way overdue for a MacBook Refresh...

It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

Gary
http://GarySaid.com/
Score: 4 Votes (Like | Disagree)
radiohead14 Avatar
183 months ago
It's way past time for a MacBook refresh too. It's been 390 days since an update (average is closer to 175).

They can't keep acting like they've got a $999 laptop, when it's this far gone out of date.

It's time to update it or remove it from the product line.

i was thinkin.. what if the wednesday rumor is indeed true and apple releases the new macbook air, but it will be named just macbook. the poly macbook seems out of place now with the air and pro having overlaps with it. the only thing apple could do with it now, is to either refresh it with sandy bridge and drop the price another $100 or so, or redesign it to have a thinner poly (or carbon) body, and add the black option again
Score: 3 Votes (Like | Disagree)
nightfly13 Avatar
183 months ago
I doubt iPads will be included

Even though I hope they do include iPads with the $199 rebate program, I doubt they will, because supply is still tight. I'm just using my imagination, but why didn't they include iPads last year? Likely because they were still selling as fast as they could make them. Same situation this year, so I'm preparing myself not to be disappointed when iPads aren't included.

Too bad, since I'm in the market for an iMac and and iPad 2, and have been waiting for this..

Do we have confirmation that the 14-day grace period is confirmed to work? Did someone do that last year and get the deal?
Score: 3 Votes (Like | Disagree)
keewawa Avatar
183 months ago
I hope so. I'm tired of waiting.

Exactly, have been waiting so long :mad:
Score: 3 Votes (Like | Disagree)
iMikeT Avatar
183 months ago
I think the 2011 Back to School Promotion has officially replaced the old "PowerBook G5 this Tuesday" meme.
Score: 2 Votes (Like | Disagree)
DCJ001 Avatar
183 months ago
"to finally"?

I finally, he finally, you finally, we finally, they finally?

Since when is finally a verb?
"Finally" is not a verb.

Back to School Promotion to (Finally) Launch on Wednesday?

If someone explains the English language to you over and over and over again, you might finally understand it.
Score: 2 Votes (Like | Disagree)